Noodle Seed is the no-code platform for building and deploying AI assistant apps across ChatGPT, Claude, and other conversational AI platforms. Often described as "Shopify for ChatGPT apps," the company enables businesses to get discovered by 800+ million weekly AI users without writing a single line of code. The platform handles the technical complexity that typically blocks businesses from the AI app ecosystem—OAuth 2.1 authentication flows, Model Context Protocol (MCP) servers, JSON schema contracts, and platform-specific compliance requirements. This allows marketing teams, agencies, and non-technical founders to build conversational apps that capture leads, enable appointments, and facilitate transactions directly within AI conversations. Founded in response to OpenAI's October 2025 Apps SDK launch, Noodle Seed recognized that while only seven apps initially served ChatGPT's massive user base, the technical barriers would prevent most businesses from participating in this new distribution channel. The company's "build once, deploy everywhere" approach uses universal standards to ensure apps work across multiple AI platforms as they develop their own app ecosystems. As AI assistants become the primary way consumers discover and interact with businesses, Noodle Seed positions itself as the essential infrastructure for companies transitioning from traditional SEO and app stores to AI-first discovery.