How does the side-by-side voting process help increase traffic to my site?

During the bracket phase, our voting process uses a unique side-by-side matchup view. Two products are displayed together with their live websites or screenshots, allowing voters to instantly compare them without clicking through multiple pages. The winner is decided by the sum of all votes cast in that specific matchup, and they advance to the next round. In the qualifying round, voters browse a leaderboard and upvote individual products after viewing a live preview of each site, ensuring every entry gets genuine visibility.