Octanist

Octanist helps B2B companies and agencies close the attribution gap between ad clicks and real revenue. Most businesses optimise their Google, Meta, LinkedIn (and more) campaigns on pixel events like form submissions, but the actual deals happen offline, in CRMs and sales calls. Octanist captures those offline conversions and sends them back to ad platforms as enhanced conversions, so your campaigns optimise on what actually makes money. Ideal customers: digital marketing agencies managing client ad spend and B2B companies with longer sales cycles where ROAS based on clicks is meaningless.